Maximising Your Church’s Social Media: Simple Strategies for 2025
In 2025, social media isn’t just a nice-to-have for churches — it’s an essential tool for reaching new people, engaging your current congregation, and spreading your message far and wide. Whether you're a church leader, a charity or nonprofit director, understanding how to make the most of your social media platforms can transform your ability to connect with your audience.
In this post, we’ll explore some simple strategies to help your church use social media more effectively in 2025.
1. Focus on Authenticity
People are drawn to real, authentic content. They want to connect with the people behind the organisation. For churches, this means showing the heart of your community — whether it's behind-the-scenes footage, stories of members, or simple daily updates. Authentic posts build trust and create a sense of belonging.
Tip: Share testimonials, personal stories, and community highlights to showcase what your church is really about.
2. Consistency is Key
To be effective, social media needs to be consistent. Posting regularly keeps your church on people's minds and allows you to build an ongoing conversation with your community. Create a simple content calendar to plan your posts in advance and ensure you’re showing up regularly without feeling overwhelmed.
Tip: Set a goal to post at least 3-4 times a week, with a mix of content — from inspirational messages to event updates and community stories.
3. Engage, Don’t Just Post
Social media is about interaction, not just broadcasting your message. Engage with your followers by responding to comments, liking their posts, and even joining relevant conversations in your community. This engagement helps you build relationships and shows that your church cares about its members.
Tip: Take time each day to reply to comments and direct messages, and ask your audience questions to encourage conversation.
4. Leverage Visual Content
People are more likely to engage with posts that include photos, videos, or infographics. Whether it’s a live stream of your service, a promotional video for an upcoming event, or a simple inspirational quote with a beautiful image, visuals increase engagement and make your posts stand out.
Tip: Share sermon snippets, worship clips, or community highlights to help your audience feel involved even if they can’t attend in person.
5. Use Hashtags to Expand Your Reach
Hashtags are a powerful way to reach new people who are interested in the topics you’re sharing. Use relevant hashtags that are popular in your community or niche (e.g., #FaithInAction, #ChurchFamily, #SpiritualGrowth). They help your posts get discovered by those outside your current circle, expanding your reach and connecting with people who might not know about your church yet.
Tip: Research trending hashtags in your area and community to ensure your posts are seen by the right people.
6. Track Your Metrics
It’s important to know how your social media strategy is performing. Most social platforms offer free analytics tools that can help you track how your posts are performing, what’s resonating with your audience, and where you might need to adjust.
Tip: Pay attention to metrics like engagement rate, click-through rate, and follower growth to help you refine your content strategy over time.
Conclusion
By implementing these strategies, your church can use social media to connect with your community in more meaningful ways, attract new members, and amplify your message to a wider audience. Social media is a powerful tool when used authentically and consistently, it can help you reach people where they are and make a lasting impact.
Need help creating a social media strategy for your church? Contact us at One Church Digital. We specialise in helping churches use digital tools to grow and engage their communities!
